About Us | GroundUp Ventures

The GroundUp Story

Founded on the belief that industry doesn't have to choose between performance and sustainability

The construction and utility industries face a growing crisis: timber supplies for crane mats and ground protection are diminishing while projects grow more complex and environmental regulations become stricter.

GroundUp was created to solve this challenge with a better solution. Our recycled HDPE crane mats deliver 5x the lifespan of timber while offering competitive pricing and true environmental benefits.

Based in Winston-Salem, North Carolina, we're rapidly scaling our fleet from 2,500 mats to over 15,000 by 2028, serving utilities, construction companies, pipeline contractors, and industrial operations across the Southeast and beyond.

Through our partnership with LMB RAM Systems, we manufacture high-quality mats from 100% recycled HDPE - keeping plastic waste out of landfills and oceans while providing superior ground protection solutions.

Every mat we deploy represents our commitment to helping customers meet their project goals while advancing sustainability in construction and infrastructure development.

Our Mission

To lead the transformation of ground protection solutions through sustainable innovation, delivering superior performance while protecting our environment for future generations.

Our Values

Sustainability First

We believe environmental responsibility and business success go hand in hand. Every decision we make considers our impact on the planet.

Quality Without Compromise

Our customers depend on us for critical infrastructure projects. We deliver products that perform reliably in the most demanding conditions.

Partnership Approach

We build lasting relationships with customers, understanding their unique challenges and developing solutions that help them succeed.

Innovation Mindset

We continuously seek better ways to serve our customers and our environment, challenging industry norms when necessary.

Integrity Always

We operate with transparency, honesty, and fairness in every interaction - from our smallest rental to our largest fleet deployment.

Our Leadership Team

Experienced professionals dedicated to sustainable solutions

Jeffery Davis

President

Jeffery brings decades of experience in industrial equipment and sustainable business development, leading GroundUp's strategic vision and growth initiatives.

Alan Oliver

Managing Director

Alan oversees operations and customer relationships, ensuring exceptional service delivery and fostering partnerships with major utility and construction companies.

aoliver@groundupindustrial.com

Robin Garcia

Controller & Management Systems Manager

Robin manages financial operations and implements systems to support GroundUp's rapid growth and operational efficiency.

Manufacturing Excellence

Partnership with LMB RAM Systems

GroundUp mats are manufactured through our partnership with LMB RAM Systems, a leader in recycled HDPE composite products. This collaboration ensures:

Consistent quality across every mat produced
Advanced manufacturing processes
Rigorous testing and quality assurance
100% recycled HDPE material sourcing
Continuous product improvement

Quality Assurance

Every mat undergoes comprehensive testing to ensure it meets our rigorous standards:

Load capacity verification
Material composition analysis
Dimensional accuracy checks
Weather resistance testing
Fastening integrity inspection

Our Sustainability Commitment

Environmental responsibility is at the core of everything we do

100% Recycled Material

Every GroundUp mat is manufactured from 100% recycled HDPE, diverting approximately 2,400 pounds of plastic waste per mat from landfills and oceans.

Circular Economy

At the end of their long service life, our mats are fully recyclable, contributing to a true circular economy and sustainable resource management.

Carbon Footprint Reduction

By replacing timber mats that require frequent replacement, we significantly reduce the carbon footprint associated with transportation, manufacturing, and disposal.

ESG Partner

We help customers achieve their Environmental, Social, and Governance (ESG) goals through sustainable procurement and reduced environmental impact.

Our Environmental Impact

6M+

Pounds of Plastic Diverted

Longer Lifespan vs. Timber

100%

Recyclable at End of Life

About GroundUp Ventures